As October wraps up, let’s discuss what stood out to us in terms of packaging design this month! You may remember our previous month’s blog post on this topic but what made the cut for October? Read on to see our top 5 favourites!
Noniko is a US-based company that sells handmade deodorants, all created from natural ingredients. They cater their deodorants towards all skin types, including sensitive skin.
This fall, Noniko aimed to create more eco-friendly packaging to meet their mission to become fully plastic-free by mid-2021. When creating the deodorant casings as well as when making the mailer boxes, their design team wanted to have packaging that lasted longer and wasted less.
Noniko is setting itself apart from competitors who continue to savour plastic tubes that are readily available. Instead, they are using stainless steel for the cases of the deodorant and also offering reusable refills! Therefore, once a customer runs out of their deodorant, they can swap it out and send it back to start again!
Of course, we must also comment on the packaging’s beautiful use of visuals for different scents! One of their scents, “Drift” uses ocean-blue colours and a wind illustration to demonstrate the light and subtle scent of the product.
Moreover, their eco-friendly mailer boxes come with corrugated inserts that contain the steel case deodorant as well as the refills. We loved seeing Noniko’s innovative and eye-catching packaging this month!
Crabtree & Evelyn
To better prepare for the fall and winter seasons, Crabtree & Evelyn has released their new ‘Exploration Collection’ this October. This collection includes the Volcanic Ash Face Mask, which works to hydrate and exfoliate skin.
The packaging design for this new line takes inspiration from Bali’s majestic volcanic landscapes and the Balinese concept of balance. When used as a packaging colour, black signifies control and calmness. By having black packaging, the design team signified how the products all work together to maintain the skin’s perfect harmony.
Another point to highlight is that Crabtree & Evelyn use embossing to create a raised design for their text. In doing so, this adds a final elegant effect to the overall packaging, making their packaging more appealing to consumers!
Check out our earlier blog post to get more information on techniques that make your packaging pop!
To introduce their newest product line, ‘Sparkling Ice + Caffeine’, Sparkling Ice unveiled their packaging redesign. Available in 6 different flavours, the new product line features a bright and ombre-like colourful design.
This company has continuously shown expressive designs but for these caffeinated drinks, they went even further. They added a plus sign and more distortions with the ice cube dropping to demonstrate the ‘supercharged’ kick the new product gives.
They also include essential information at the top, stating that the drinks has “zero sugar”. Take a look at last week’s blog post as to why this type of essential information serves useful for your brand!
When introducing new products, businesses need to investigate what they can do packaging-wise to demonstrate the added features of the product. Sparkling Ice is a great benchmark for showing innovation and rethinking in how to better represent new products.
Harry & David
Next, we have to talk about some important holidays this October. Unlike our American neighbours, us Canadians celebrated Thanksgiving on October 12th! Many food companies have stepped up and created seasonal packaging just for special holidays such as this one.
The premium food company, Harry & David did not dissapoint with their Thanksgiving Gift Baskets full of delicious goodies. They included snacks that are both salty and sweet in order for there to be something for everyone! This is the great thing about gift baskets: they add a personal touch to the products and are a wonderful way to show love.
Since orange is commonly viewed as an appetizing colour, Harry & David selected a warm orange tone for their gift baskets. Additionally, they included a script font to give the gift basket an elegant feel, making the unboxing experience more memorable!
Speaking of memorable unboxing experiences and holidays in October, we can’t forget to mention one of our favorite holidays: Halloween! Beauty brand, Milani, has been getting a lot of attention for their ‘Alter Ego Halloween Collection PR Kit’.
For this packaging, Milani used darker shades as well as a liquidism font to recreate a spooky Halloween feel. Holiday-inspired packaging is a great way to attract consumers as brands experiment with various fonts and designs that gain further recognition and buzz! It’s the perfect opportunity to stray from your typical brand identity and surprise new clients.
In line with the “Alter Ego” theme, Milani added an inside print showing the Nightmare look vs the Fairytale look. This design is a great touch as it uses the same purple, black and green colours as the external print to compliment the inside packaging!
However, what we loved seeing in Milani”s Hallowen Kit is their custom stickers full of spooky as well as fairy tale designs. Stickers are a very versatile packaging element and can decorate almost any item a customer has in mind. Providing customers with custom inserts such as stickers increases brand visibility and leaves a lasting impression!
Now that you know some of the best packaging examples, all that’s left is for you to think about how you can incorporate similar styles, techniques and strategies into your own packaging! Whether you want something spooky or something calm and collected, use this post as a guideline of how you can achieve just that!
Comment below your favourite packaging designs, we would love to hear what you think!
Are you feeling inspired? Contact us today for a free consultation, where our in-house design specialists can help to bring your ideas to life!