Have you noticed more paper tubes on your drugstore’s shelves lately? These 4 advantages of paper tubes in cosmetics make them a great option to repackage some traditionally wasteful products.
Keep reading to learn more!
Less Plastic Waste
Especially with the plastic ban being a looming reality, brands are scrambling to find sustainable alternatives. Many cosmetic tubes use more plastic than you think!
Did you know? The twist-up mechanism used to push products to the top of the tube actually make up the bulk of the plastic waste from cosmetics products..

Paper tubes on the other hand use a push up mechanism, eliminating the need for extra materials. Additionally, since they’re made of a natural material, these tubes can be composted!
Longer Lasting
Since paper tubes require less space for a twist-up mechanism, there’s more room for the product inside! You can even get to more of the products at the bottom of the tube! That last little bit of lip balm that you could never quite get to before? Push it to the top!
They’re Harder to Lose
Have you ever reached for your lip balm, only to find that you’ve lost it somewhere? We’ve been there. Since paper tubes use the push up option, they need to be a little bigger to accommodate the space needed to actually make the mechanism work. A bigger balm is harder to lose but if you do, the tube can more easily break down!
Different Structure Options
The final of the 4 advantages of paper tubes is the structure!
When we’re talking about push-up packaging, you’re likely imagining something closer to a Push-Pop; cylindrical, something you push from the bottom up. But there are different styles of paper tube available! Take these lip balms from Blue Heron Botanicals for example!
They use a flat, toothpaste-like tube structure, allowing you to squeeze the product out rather than push it! This shape saves a bit more space than the traditional cylindrical tube, while still using an eco-friendly material!

I Want To Make The Switch!
Convinced to switch to a paper tube for your cosmetics packaging? Contact us today to learn how we can help! All of our packaging is custom-made to your unique specifications. No matter how big or small, we’ll do our best to accommodate your request.
Don’t have a design in mind but still want to work with us? Check out our branding and design services to learn how we can help bring your vision to life.