The way you harness the voice of design can affect the way that customers perceive your brand through your packaging. In previous blog posts, we’ve talked about how to choose the right font and setting brand guidelines to make sure your brand is perceived the way you want it to be. By using the right…
Have you noticed more paper tubes on your drugstore’s shelves lately? These 4 advantages of paper tubes in cosmetics make them a great option to repackage some traditionally wasteful products. Keep reading to learn more! Less Plastic Waste Especially with the plastic ban being a looming reality, brands are scrambling to find sustainable alternatives. Many…
If you read our last branding post, you’d see that we very briefly touched on brand voice (visual & verbal tone) as well as font. By now, you know everything needs to be consistent throughout your brand in order to build customer loyalty and long-lasting relationships – so how do these two elements go together?…
What size should you get for your custom packaging? Like shopping for clothes, knowing your size in advance helps make the “shopping” process smoother. In this blog post, we’ll be going over some things to consider when choosing the size of your custom packaging. Read on to learn more! How To Measure Your Product Dimensions…