Product innovation is essential to businesses because it can help you diversify your brand and reach new customers. By doing so, you can effectively transform industries altogether and satisfy new needs. One way you can achieve product innovation is through your packaging. For example, by opting to use a lighter, eco-friendly material you can save…
Customers are an integral part of every business because they are the ones buying your products and services. However, did you know that they can also help you grow, promote your brand, and potentially save you costs in the long-run? Today, we’ll be going through why investing in customer service is important, and how we…
Unicorn Toys is a Canadian importer and wholesaler of fun, unique, and high-quality educational toys and DIY kits! They predominantly ship their products to their customers. To gain more insight into the establishment and packaging process, we were able to sit down with the general manager, Andy Chou, and ask him a few questions. The…
Every year, the Pantone Color Institute announces a colour that will best reflect the year ahead. By doing so, they standardize the swatches for multiple design industries, including packaging! However, this year, they’ve announced not one, but two colours! So how did they decide on these colours and what does this mean for your packaging?…