Have you ever considered using custom printed packaging? If you own a business, it is time to consider making the switch from a dull, plain package to a custom printed bag, box and packaging design to present to your customer and here’s why?
#1 – Brand Recognition
Possibly one of the most important aspects of your business! If you own a retail store or have developed a physical product, you have already spent time building your “brand”. It only makes good business sense to customize every aspect of your customers experience with your product or establishment to make your brand stand out. If you are not wowing your customer, someone else will! Competition is fierce today and given that custom packaging is as cost effective as plain packaging there is no reason to not deliver an outstanding customer experience. You are already spending money on packaging, why not promote the most important part of your business – your brand? Think of every touch point that your customer has with your company or product and customize it!
#2 – Differentiation
The possibilities are endless, you can be as creative as you would like to be when it comes to custom printed packaging. Consider what your competition is doing and do it better. Make a large impact and WOW your customers with a custom printed packaging design that is so memorable it will make your brand hard to forget. Dare to be different … it is time to transform your packaging from dull to delightful!
#3 – Increase Sales
If you are giving away a plain box or a plain bag, you are not telling your customers anything about your brand. Your custom printed packaging can speak volumes to your customers and prompt their next purchase. The most innovative and creative packaging designs prompt a customer to interact with your Company or Brand. When designing your custom packaging it is vital to place your call to action items in a visible location making them irresistible. Your social media code scans should be visible and easily accessible and in the world of online shopping promote your website visibly. If a customer falls in love with your product, they will want to easily locate you on the world wide web so make these steps easy.
Custom packaging is a larger part of your brand than you might think. More often than not, packaging is the first touch point that a customer has with your brand. Does your packaging make an impact? Does it speak to who you are and what you do? Does it excite your customers and make them want to purchase more? If you have answered “no” to just one of these questions, it is time to consider a brand packaging overhaul. At LeKac Sourcing we help customers develop their brand. We can source and customize everything from the product packaging inside the box to the box, the bag and so much more. We work diligently to bring you a quality product at a cost effective price. We look forward to working with you!