Our branding clients often ask for various logo file formats, but there’s often some confusion about what each type is (and what it’s used for!). In today’s post, we’re breaking down the most popular logo file formats and how/when to use them. Keep reading to learn more!
File Types
First, let’s define some terms. It’s important to distinguish file types as well as formats, for a better understanding of what each format is used for. There are two major file types that we use when designing logos and other packaging elements:
Raster Files
Raster files are built from individual pixels. The more pixels a file has, the higher its quality! However, when zooming in on or expand the sizes of these files, you’ll eventually see the individual pixels.
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Vector Files
While raster files are built from pixels, vector files use mathematical equations, lines and curves with fixed points on a grid to make images. You can resize these files to any size without losing quality since the mathematical formula readjusts automatically!
Logo File Formats
JPEG/JPG
Looking to save space on your computer? The JPEG file format is the way to go! Logo files in this raster file format are the most space-efficient, but also have an increased likelihood of pixelating the more you edit them. Smaller file sizes don’t necessarily mean you’ll lose the detail you’re looking for though! JPEGS will still display all colours, so you can rest easy. Generally, the best places to use these files would be in digital applications.
PNG
Next up: the PNG! As raster files, you may still get some pixellation when resizing files of this format, but they generally produce higher quality images than JPEGs. These files also have the ability to handle transparency, making them a popular choice for designers. Logo files in this file format are great for use in digital and print applications!
You might think of PDFs as documents, but did you know that you can export images in this format too? These files are also raster files that can handle transparency. Similar to PNGs, files in this format are high-quality and display all colours! These files are great for both digital and print applications and are used by designers and printers.
SVG
Finally, let us introduce us to the SVG. As our lone vector file format, these files will maintain their quality no matter what size you make them. If you need to make changes to your logo at any time, these files are also editable with graphics editing software! These are most often used by printers and designers in print applications.
Need Some Help With Your Logo?
Don’t worry, we’ve got you covered! Contact us today to speak with our team about our Branding and Graphic Design. services. Already have a strong brand? Ask about our custom packaging service to help take your business to the next level!
