How to Use Packaging as a Marketing Tool

What does your packaging say about you? What are your consumers’ first impressions of you? Questions such as these are important in establishing a marketing technique for your brand. Effective packaging creates a lasting first impression that stands out from competitors. We’ve previously talked about common packaging mistakes, but now let’s discuss how packaging can…

separating plastic from paper

How Plastic Packaging Can Impact Your Company’s Image

Traditionally, plastic packaging has always been a very cost-effective, convenient and versatile packaging solution. Plastic is lightweight, easy to customize, can be durable and plays an important role in protecting products. However, with reports of plastic waste accumulating in oceans and landfills, the need for recyclable and reusable packaging solutions has accelerated dramatically. With that…