In today’s competitive Markey, every touchpoint with your customer is a branding opportunity. We’ve already addressed how lamination helps to perceive your brand, and, while exterior packaging gets your product noticed on the shelf or in transit, the true magic often happens inside the box. The double-sided print isn’t just a design flourish; it’s a…
When a customer receives your package, their experience is already about halfway through the cycle (it actually started when they first considered purchasing form you!). The moment their hands touch the box, their brain processes a series of sensory expectations. Choosing between a matte or glossy packaging finish isn’t just an aesthetic choice; it’s a…
Recycling packaging effectively is one of the most common challenges business owners today face. As more Canadian consumers shift toward eco-conscious shopping, the demand for sustainable shipping solutions has skyrocketed. However, even the most well-meaning brands can confuse themselves by the different rules surrounding flexible materials like poly mailers and bubble wrap. As a company…
In today’s crowded marketplace, consumers are craving connection, authenticity, and a deeper understanding of the brands they choose to support. This shift in consumer behaviour has given rise to a powerful design trend known as micro-storytelling. This strategy involves using every available surface of your product’s packaging to share your unique brand journey and values.…
Dopamine branding is the secret weapon for businesses looking to create instant joy in 2026. This trend uses vibrant colours and playful designs to trigger positive emotions from the moment a custom sees your packaging. With dopamine branding, the experience is transformed from a simple unboxing into an exciting, memorable experience. This means increased customer…
Eco-Brutalist packaging is becoming the most influential design trend for businesses in 2026. This aesthetic combines the raw, industrial feel of Brutalism with a deep commitment to natural materials. Consequently, it creates a powerful look that feels both modern and grounded. Choosing this style helps your brand stand out in a sea of over-process designs.…