It’s here! The holiday season! We’re well underway for the holidays, but something companies don’t seriously think about (until it’s too late) is custom packaging for the season. It’s something that can easily be overlooked, but makes a big difference for customers! Seasonal packaging is a great way to create a buzz in your market,…
Holiday packaging is the perfect opportunity to engage with customers and create a memorable experience for them. With the holiday season upon us, we thought we would reflect on some brands with iconic seasonal packaging. However, before we jump straight into these brands, there are various factors to consider when it comes to this specific…
In our last article, we discussed the trends going on in the flower industry around the world. Today, we’ll go more in depth about why we wanted to change the Canadian market as we know it. As a quick recap, here is a summary of the major trends: American – traditional, classic, simple European –…
One of the fastest developing industries in terms of packaging is the fresh cut flower industry. Its trends are just like any other market – they vary on location, culture and time period. Flower packaging is one of the greatest opportunities to let your creativity truly shine. You can show originality through the arrangement of…
We all know why packaging is important to a business, but what are the functions of a packaging product? Is it to help a consumer identify a brand or to protect its contents? Quite simply, it’s both and more. Imagine if no products had packaging. Would a customer know what they’re looking at? How would…
One of the major trends in packaging over the past few years was minimalistic packaging. I’m sure you know about it, but in case you don’t, here is a quick rundown. Minimalism is a trend that has been around since the 1950s and is characterised by extreme simplicity. There are tons of present day examples…