gift box with stars and ribbons showing protection and other elements of packaging

Packaging Protocol – The 3 P’s of Packaging

The packaging of your product is a core function to your business, but have you ever considered what makes your packaging good?

If your goal is to stand out against competitors then you need to know the 3 P’s of packaging:

  1. Protection
  2. Preservation
  3. Presentation

pROTECTING Your Packaging

The primary goal of packaging is to provide physical or barrier protection for your products. Unfortunately, most businesses skimp on materials to save a few pennies. The impact this decision has on businesses is very dire because now they’re dealing with high costs of waste and spoilage of goods.

Not having adequate protection can have major consequences on a product’s shape and functionality. Therefore, it is very important to understand the distribution process to benefit from using protective packaging.

Consider the following conditions your package will have to endure: duration of the supply chain, shelf life, exposure to moisture or humidity, and temperature.

image showing protection purpose of packaging

Once you establish a proper comprehension of your distribution channel, determine if:

  • the component is easy to transport, move and lift
  • You’re optimizing the space within each box
  • Your product can easily drop or be crushed

Meeting this criteria can help you rethink your design, elevate the protective properties and help you stand out against your competitors.

Shock-resistant packaging is a great way to prevent your package from being damaged if dropped or crushed. We suggest using custom inserts when you’re considering shock-resistant components because they provide greater support and help to avoid wasting space.

Adding visual indicators or additional internal packing can prevent tampering and theft of your products. The overall protectiveness of your package can drastically increase the perception of your product’s quality in the customer’s eyes.

PreservING Its Contents

In order to have your product stand out against your competitors, it’s important you can guarantee a long shelf life for your products!

You could have the best packaging, but at the end of the day if your customers open the box to find the product stale and unsuitable to use, you need to reconsider preservation as an important property!

All smart packages offer special attributes to meet the needs of certain foods and products.

Are you protecting yourself from the affects of temperature? Humidity?

Preservation of products is critical within many industries, especially when you’re dealing with foods. This is why it’s essential to implement it to improve your packaging design.

Determine not only the needs of your final users, but also the product itself!

Is your product perishable? Are you thinking about the temperatures of the environment your products are in? Is there a threat of product tampering?

Being mindful of these things, will help you think about the materials you want to be using and the packaging process itself! With this in mind, you can decrease the effects of spoilage and ensure your packaging is well designed and stands out!

Presenting Your Brand

Presentation seems to be one of those self-explanatory properties that all businesses believe they’re following, but it can often be a hard miss!

The form of your product packaging can play a critical role in the purchasing behaviour of your consumers! When your customer is deciding between your product or your competitors’, the presentation can help them make informed decisions. Customers widely recognize that better presented packages imply higher quality products.

However, in order to successfully incorporate this into your packaging, you need to be mindful of the following:

  • How well do you know your demographic?
  • Who is the end user?
  • Is your packaging informative?

Based on the answers you provided, you can work towards harmonizing all channels of your brand into your packaging design! Let your packaging assimilate with your in-store or online displays, and relay your brand message.

Presentation of boxes

Make your packaging a part of the experience! This is significantly useful for growing start-ups and e-commerce businesses. When you present your packaging as a part of the experience, it can increase brand awareness and customer loyalty!


To recap, if you want to improve and make your packaging stand out, don’t forget the 3 P’s – Protection, Preservation and Presentation! Increase your shelf life, reduce spoilage of goods, protect yourself against damage and effectively boost brand awareness! These essential characteristics can be achieved through customization!

At LeKAC, we specialize in helping our clients effectively incorporate the 3 P’s of Packaging for all their custom needs!

Contact Us today for your free consultation! Don’t forget to check out our Instagram page for our designs if you’re looking for some guidance and inspiration!

Muskan Kaur
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